Nicole Solomon

Nicole Solomon is Senior Manager, Brand Marketing for Luva, where she's built the brand from the ground up — positioning, voice, and the full-funnel strategy that connects them. She brings over a decade of experience building brand positioning and culturally relevant, integrated campaigns at companies including Wayfair and Reebok.

At Wayfair, Nicole was brand lead for AllModern, defining the brand's positioning and full-funnel strategy across paid, owned, and earned channels — including seasonal and celebrity campaigns with the likes of Jason Wu and the brand's first-ever brick-and-mortar store launch.

Prior to that, she spent nearly four years on Reebok's US Integrated Marketing team, helping bring global campaigns — including work with Cardi B, Gigi Hadid, and JJ Watt — to life in the US market. She began her career at Digitas and Racepoint Global, planning media for brands including Victoria's Secret, Lenovo, and Reebok.

Nicole holds a BA in French, Government, and Dance from Connecticut College.